The larger IT shops I talk to are now under considerable executive pressure to pivot toward something resembling product-centricity (it may be labeled any combination of digital/agile/DevOps transformation). Most organizations are far behind Target and its lightly regulated retail vertical. A well-known, leading case is Target, where the transformation to a largely product-centric model was first initiated around 2012 and was accelerated by a new CIO around 2016 - who affirmed it as “the way we will do things” 1 - yet the transformation nevertheless took at least until 2018 to (more or less) complete (some at Target would say “we aren’t done yet”). However, the convergence and transformation are by no means complete for most large, traditional IT organizations. The product-centric promise of greater team autonomy and empowerment leading to faster value discovery resonates with many organizations I talk to. Authors like Marty Cagan, Melissa Perri, Teresa Torres, and Steve Blank.
The influence of FAANG (Facebook, Amazon, Apple, Netflix, Google).The Agile method Scrum, with its advocacy of “product owners”.
On the product side, a number of influences have converged: On the IT side, the legacy is well known: This transformation has been going on for a long time now. One way to view current trends is as a convergence of traditional IT practices with the discipline of product management:
#Sirius decisions ownership update#
All are feeling the pressure to update their ways of working and to better support innovation and nimble adaptation in an increasingly volatile and uncertain world. In the past two years, I have worked on operating model approaches with digital and IT organizations in all sectors - retail, manufacturing, government, healthcare, finance, media, insurance, and more. In my view, it’s emerged as the primary integrated operating model response encompassing agile, DevOps, and cloud. The merger allowed advertisers the ability to reach over 32 million current SiriusXM subscribers in three places: The United States, Canada and Mexico, all with just one highly-targeted media buy.We’ve been researching the rise of product-centricity for some time now at Forrester. Federal Communications Commission (FCC) approved the acquisition of XM Satellite Radio Holding, Inc. SiriusXM was formed in 2011 after the U.S. Your ads will be heard in all three countries. In addition to the United States, SiriusXM also serves ads to Canada and Mexico. When advertising your business, you want the advantage of a large reach with a cost-effective price. Howard Stern has one of the most popular shows on satellite radio today and you can reach Howard Stern listeners easily, plus, you get to buy the lowest cost per thousand (CPM) in radio. We’ll help you find your audience for the wisest ad spend.Īdvertising on the Howard Stern radio show, for example, provides an opportunity to reach millions of listeners. Of course, SiriusXM has channels for other markets too, including news, sports, comedy, entertainment, lifestyle and religious. Let’s say that again if you’re in B2B and want to reach CEO, president, business owner decision makers, SiriusXM is for you. SiriusXM excels at reaching a 45+, college educated, business owner, C-suite executive audience … with the right channel placement. Reach Business Owners and Decision Makers
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